I'm Jonny Willis, a Senior Product Designer at Big Motive. I design digital experiences that are powerful, inclusive, and built to transform lives for good.

I live and work in Belfast, Northern Ireland. When I'm not in Figma, I like to run, play piano, and drink overpriced coffee.

I believe design is never finished. I'm always exploring new interaction models, prototyping techniques, and accessibility standards to refine my practice. My career across both public services and global brands has shaped my ability to balance scale with detail, speed with quality, and creativity with compliance.

I bring together creativity, technical rigour, and accessibility to create digital experiences that work for everyone. My process begins with understanding behaviour — not just what users do, but why they do it. From there, I translate insight into intuitive flows, elegant interfaces, and scalable design systems.